Pukka is derived from the Hindi word Pakka, which is synonymous with being genuine, solid, positive and true. At Pukka, this is exactly what we stand for. The basis of our Pukka Promise is to give you "more for less". Jewelry is either extremely unattainable for many due to the exorbitant pricing, or it's reasonably affordable, but with a questionable quality. We aim to bridge this gap by offering fairly priced products, without compromising on quality.
All of our jewelry is made of 925 sterling silver, which is then vermeil plated with yellow or rose gold. All our diamonds and colourstones are 100% natural, ethically sourced and fully compliant with global best practices, such as the Responsible Jewelry Council, the Best Practice Principles and the Kimberly compliances.
Our minimalistic, yet modern designs are inspired by the diversity of our origins - the vibrant personality of Berlin combined with the untamed wilderness of Nairobi and the colourful tradition of Bombay. It is this fusion that has led to the emergence of our unique and funky identity.
Pukka is not just about looking good, it’s about feeling good too.
Sustainability and integrity are the fundamental principles of our sourcing. We control the entire value chain from “mine to market”, hence we are involved in the sourcing of all our diamonds and color stones, which enables us to ensure full compliance and fair compensation for all our raw materials. We then ensure this extends all the way through the production process, until the finished product. This ensures an equitable and honest supply chain.
As part of our glocal vision, we wanted to create something that goes further than your conventional jewelry, something different, something that transcends the norms and thus our Tembo Line was born. Inspired by the mighty Elephants of Kenya, each piece from our Tembo Line is designed to resemble Elephant Tusks. Tembo, meaning Elephant in Swahili, is meant to make a statement. Something subtle, yet powerful.
Every 15 minutes an innocent elephant in Africa looses her life due to the brutality of poaching. 20% of the profits generated from the sales of the Tembo Line go to the rapid response team at Ol Pejeta Conservancy in Kenya, where we personally ensure the funds are used to help keep Elephants in the wild and to fund anti-poaching initiatives.
There are no middle-men associated with this initiative. The funds are transferred directly from our account into the account of the conservancy and we actively engage with them to hear updates and progress reports on how the money we raise is being used. Creating awareness is half the problem solved and that is what we intend to do. Wearing something from our Tembo Line is not just an accessory that looks beautiful, but it's a statement of support and a pledge towards animal conservation. This collaboration with Ol Pejeta Conservancy is only the beginning.
We cannot change the world, but we can make a difference one sale at a time.
Meet the brains behind the brand - the unification of a lifestyle that transcends three continents and infuses the tradition of Bombay, the nature of Nairobi and the style of Berlin.
Taj (Right) holds a BA in Politics, Philosophy and Economics and an MSc in Business Management. He has successfully started-up two companies and Pukka is his latest business. He has immense experience in the textile and apparel value chain courtesy of his family business, which deals in manufacturing and farming in East Africa.
Born and raised in Berlin, Maximilian (Left) did his BSc in Economics and MSc in Business (Behavioural Science) in the UK. He has work experience in Management Consulting and teaching at university and is currently doing his PhD in Marketing. His affinity with design arose through his mother’s work as an architect.
Holding a BA and Msc in Business and an apprenticeship at a Florencian jewelry school, Aalay (Middle) is the jewelry backbone of Pukka. Growing up in Bombay as part of a family heritage of jewelry, he was exposed to jewelry manufacturing and sourcing since a young age, Along with Max, he is the creative side of Pukka, a role which he already collected experience with as a Head at Uni-Design.