Pukka Promise
Our promise to you
Pukka is derived from the Hindi word "Pakka", which is synonymous with genuine, solid, positive and true. And that's exactly what we stand for at Pukka Berlin. The foundation of our Pukka Promise is to give you more for less. Jewelry is either out of reach for many due to exorbitant prices or reasonably affordable but with questionable quality and manufacturing. We want to bridge this gap by offering products at fair prices without compromising on quality. We want you to invest in something that lasts longer, looks good and feels good too. Discover more details of our Pukka Promise below.
Sustainable
Fair
Personal
Accessible
Sustainable
We use 100% recycled 14k gold and 18k gold as well as mostly recycled 950 platinum. In addition, you have the choice between fairly sourced natural diamonds and lab diamonds, which are cultivated CO2-neutrally in our own laboratory. All of our jewelry and the majority of our stones are cut, polished and handcrafted in-house, allowing for a sustainable supply chain that we control. We are constantly striving to improve our processes in order to achieve our goal of a CO2-neutral manufacturing process. We strive to achieve this across the entire value chain (from raw material to finished beauty).
Fair
We control our entire value chain from rough diamond to you and are involved in the sourcing of all our diamonds and colored stones. These are ethically sourced and comply with global best practices, such as the Responsible Jewelry Council, Best Practice Principles and Kimberly Compliances. Our own supply chain not only ensures transparency and fair remuneration for all those involved, but also enables us to offer you high-quality jewelry at a fair price.
Personal
At Pukka Berlin, the backgrounds of our three founders come together to create unique designs: The dynamic vibrancy of Berlin, the majestic wildlife of Nairobi and the colorful tradition of Mumbai. Our jewelry also offers a wide range of personalization options. From initials and zodiac pendants with birthstones to your own ceramic color combination. It is also possible to design your own piece of jewelry as part of a personal consultation. Our founders and our entire team will be happy to assist you with their expertise.
Accessible
Not only are we involved in the sourcing of our natural diamonds and colored stones and cultivate our Lab diamonds ourselves in our own laboratory. Also, our diamonds and jewelry are cut, polished and handcrafted in our own manufactory in Mumbai under the supervision of our co-founder Aalay. This way, we can cut out the middlemen and create a more affordable piece for you while maintaining high quality. So that you invest in something that not only looks good, but also gives you pleasure for a long time!
Our Climatepartner certification
Sustainability is more than a promise - it is our contribution to a better future. That's why we at Pukka Berlin are proud to have taken another important step with ClimatePartner certification. To date, we have offset 78,153 kg of CO₂ and are supporting a climate protection project in India, the home country of our co-founder Aalay: microloans for solar lamps and water filters.
This project not only helps to reduce CO₂ emissions, but also directly improves local life. Clean drinking water and renewable energy save resources and create better living conditions at the same time.
Together, we not only want to create beautiful jewelry, but also make a difference.
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