Pukka promise

OUR PROMISE TO YOU

Pukka is derived from the Hindi word "Pakka", which is synonymous with genuine, solid, positive and true. And that's exactly what we stand for at Pukka Berlin. The basis of our Pukka Promise is to give you more for less. Jewelry is either out of reach for many due to exorbitant prices, or reasonably affordable but with questionable quality and manufacturing. We want to bridge this gap by offering products at fair prices without compromising on quality. We want you to invest in something that lasts longer, looks good and feels good too. Discover more details of our Pukka Promise below.

SUSTAINABLE & RESPONSIBLE

All our jewelry and the majority of our stones are cut, polished and handmade in-house using the most modern machinery and the most efficient production processes. This allows us to have a completely transparent, ethical and sustainable supply chain, which we fully control. We constantly strive to improve processes to optimize and streamline them, with the ultimate goal of a CO2 neutral manufacturing process. We strive to achieve this across the entire value chain (from raw material to finished beauty)

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From the raw diamond to you

We control our entire value chain from the rough diamond to you. This means we are involved in the sourcing of all our diamonds and coloured stones, ensuring full compliance and fair remuneration for all our raw materials. We ensure this extends throughout the production process to the finished product by cutting out middlemen. This creates a fair and honest supply chain and a cheaper and better piece for you!

GLOCAL | GLOBAL & LOCAL

Pukka Berlin is the fusion of three different cultures united by one design idea. Minimalist, unique shapes that let us feel and celebrate our glocalisation. As our name suggests, Berlin is one of the cities that inspires us. Pure elegance and dynamic liveliness are key to us. This is combined with the vast nature, majestic wildlife and untamed possibilities of Nairobi and the rich history and colourful tradition of Bombay. Unifying our three backgrounds into a single design idea creates a whole new look and feel.

NATURAL & SUSTAINABLE MATERIALS

Our Diamonds and Colour Stones are 100% natural, ethically sourced and fully compliant with global best practices, such as the Responsible Jewelry Council, the Best Practice Principles and the Kimberly Compliances. An exception is our Lab Line that features lab-grown Diamonds, ethically grown by us. The metal we use is partly recycled and ranges from the highest quality 925 Sterling Silver with 18kt Vermeil plating in our Pret line to 14kt solid Gold in our Fine line. Our Bridal line offers you the choice between 14kt, 18kt Gold and 950 Platin.