Pukka Promise
Our promise to you
Pukka is derived from the Hindi word "Pakka", which is synonymous with genuine, solid, positive and true. And that's exactly what we stand for at Pukka Berlin. The foundation of our Pukka Promise is to give you more for less. Jewelry is either out of reach for many due to exorbitant prices or reasonably affordable but with questionable quality and manufacturing. We want to bridge this gap by offering products at fair prices without compromising on quality. We want you to invest in something that lasts longer, looks good and feels good too. Discover more details of our Pukka Promise below.
100% recycled gold
Made in-house
Personal
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100% recycled gold
We use 100% recycled 14k and 18k gold, partially recycled 950 platinum, and sterling silver. In addition, you have the choice between natural diamonds sourced in line with the Kimberley Process and lab diamonds, sustainably grown in our own lab with 100% renewable energy. All of our jewelry and the majority of our stones are cut, polished and handcrafted in-house, allowing for a short supply chain that we control. We are constantly striving to improve our processes across the entire value chain (from raw material to finished beauty), which allow us to further reduce energy use and emissions.
No middlemen
From sourcing to the finished piece, we keep our value chain in our own hands — from rough diamond to you. Our natural diamonds are sourced in line with the Kimberley Process, and we source our colored stones exclusively from RJC-certified suppliers. Our own supply chain not only ensures transparency and fair pay for everyone involved, but also lets us offer you quality jewelry at a fair price.
Personal
At Pukka Berlin, the backgrounds of our three founders come together to create unique designs: The dynamic vibrancy of Berlin, the majestic wildlife of Nairobi and the colorful tradition of Mumbai. Our jewelry also offers a wide range of personalization options. From initials and zodiac pendants with birthstones to your own ceramic color combination. It is also possible to design your own piece of jewelry as part of a personal consultation. Our founders and our entire team will be happy to assist you with their expertise.
Accessible
Not only are we involved in the sourcing of our natural diamonds and colored stones and cultivate our Lab diamonds ourselves in our own laboratory. Also, our diamonds and jewelry are cut, polished and handcrafted in our own manufactory in Mumbai under the supervision of our co-founder Aalay. This way, we can cut out the middlemen and create a more affordable piece for you while maintaining high quality. So that you invest in something that not only looks good, but also gives you pleasure for a long time!
Our Climatepartner certification
Together with ClimatePartner we support a climate protection project in India, the home country of our co-founder Aalay: microloans for solar lamps and water filters.
This project not only helps to reduce CO₂ emissions, but also directly improves local life. Clean drinking water and renewable energy save resources and create better living conditions at the same time.
Together, we not only want to create beautiful jewelry, but also make a difference.
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