Manufacturing process
Our jewelry is responsibly handcrafted in our manufactory in Bombay under the direction of Aalay.
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OUR PROMISE TO YOU
Pukka is derived from the Hindi word "Pakka", which is synonymous with genuine, solid, positive and true. And that's exactly what we stand for at Pukka Berlin. The foundation of our Pukka Promise is to give you more for less. Jewelry is either out of reach for many due to exorbitant prices or reasonably affordable but with questionable quality and manufacturing. We want to bridge this gap by offering products at fair prices without compromising on quality. We want you to invest in something that lasts longer, looks good and feels good too. Discover more details of our Pukka Promise below.
sustainable
fair
personally
attainable
SUSTAINABLE
All our jewelry and the majority of our stones are cut, polished and handcrafted in-house using the most modern machines and the most efficient production processes. This allows us to have a completely transparent, ethical and sustainable supply chain that is fully controlled by us. We constantly strive to improve processes in order to optimize and streamline them, with the ultimate goal of a CO2 neutral manufacturing process. We strive for this across the entire value chain (from raw material to finished beauty).
FAIR
We control our entire value chain from rough diamond to you. This means that we are involved in the sourcing of all our diamonds and colored stones, ensuring full compliance and fair compensation for all our raw materials. We ensure this extends throughout the production process to the finished product by cutting out middlemen. This creates a fair and honest supply chain and a cheaper and better piece for you!
PERSONAL
Pukka Berlin is the fusion of three different cultures united by one design idea. Minimalist, unique shapes that celebrate our glocalization. As our name suggests, Berlin is one of the cities that inspires us. Pure elegance and dynamic liveliness are the key to us. This is combined with the vast nature, majestic wildlife and untamed possibilities of Nairobi and the rich history and colorful tradition of Bombay. Unifying our three backgrounds into a single design idea creates a completely new look and feel.
attainable
Our diamonds and colored stones are natural, ethically sourced and comply with global best practices such as the Responsible Jewelry Council, Best Practice Principles and Kimberly Compliances. The exception is our Lab Line, in which we use diamonds produced in our laboratory. The metal we use is partially recycled and ranges from the finest 925 sterling silver with 18kt vermeil gold plating in our Pret line to 14k sustainable gold in our Fine line. Our Bridal & Lab line offers you the choice between 14k, 18k gold and 950 platinum.
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FAIR PROCUREMENT
We guarantee the highest levels of integrity, sustainability and quality through our completely in-house supply chain.
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