Book a free personal appointment with our Experts. We’d love to help you design your jewelry. Customize your engagement ring or wedding band, find your piece of eternity, or simply ask us whatever questions you might have. We are happy to assist you, from a simple size question to a GIA or IGI certificate. Our Jewelry Concierge Service can be booked in-store or virtually from home. We can’t wait to hear your thought and ideas.!
as individual as you
Your design of choice
With customizable jewelry and the ability to make bespoke requests, we handcraft your unique piece of jewelry. We want you to invest in jewelry that lasts, looks good and feels good.
Natural vs. Lab
It's your choice
We think you should be able to decide for yourself whether you want natural or lab-cultivated diamonds. That's why we give you the choice and only support you in your decision. Choice - the fifth C of a diamond.
Handcrafted by us
Fair pricing & manufacturing
All our jewelry pieces are responsibly handcrafted by us in our manufactory in Bombay headed by Aalay, without any middlemen. We make sure to use the same preciseness in the manufacturing process.
Our mission is to offer you personalized jewelry designs that are affordable, high quality, sustainable and fair. That's why we use 100% recycled gold, CO2 neutral Lab-grown diamonds and the latest technologies in manufacturing.