Why we started Pukka Berlin
Why the name Pukka Berlin?
Pukka is derived from the Hindi word "pakka", which is synonymous with genuine, solid, positive or true. And that is exactly what we stand for. The basis of our Pukka Promise is to offer you fair and sustainable jewelry that is handcrafted by us from the diamond cut to the finished piece of jewelry. This makes it not only more personalized but also more accessible. Because jewelry is often unattainable due to exorbitant prices, or reasonably affordable but of questionable quality. Our goal is to close this gap by offering products at fair prices without compromising on quality and fair manufacturing. Why did we found Pukka Berlin? To change the jewelry market. We want you to invest in something that lasts, looks good and feels good too.
Why now?
The jewelry landscape has remained unchanged for too long. We want to change it by bringing high-end and fashion jewelry together in one segment or even creating a new segment. We also believe that the following two things are increasingly important to many people: They are interested and informed about the quality and origin of the things they buy, and they want individual designs.
What do we solve?
The compromise between price and performance. Most people spend too much money on natural stones such as rubies, sapphires and diamonds. We aim for a fair price for our jewelry by being able to give more for less. This means affordable jewelry without compromising on quality. We achieve this through our completely in-house supply chain with no middlemen. We also want you to have peace of mind that your purchase is sustainable and makes a difference. That's why our jewelry is handmade from sustainably sourced materials using efficient production processes in our own factory in Mumbai.
What was the AHA moment?
When we met during our Masters at Warwick, we had similar views on jewelry design and philosophy. Throughout the university year we got closer and closer to our shared idea of a lifestyle brand. So what was our inspiration? Probably the combination of our origins, the lack of a solution and most importantly our complementary skills. Then we took a trip to Kenya to visit Taj. In the middle of a safari in the Masai Mara, we had a design idea of a simple but funky ring in the shape of a tusk, the Tembo collection. After a few glasses of liquid inspiration, we began an abstract brainstorming session on this simple product idea. This became what we now call Pukka. The key theme was to utilize the existing infrastructure available to us and create a lifestyle brand that resonates with today's generation.
Who is Pukka Berlin for?
Pukka Berlin is for anyone looking for unconventional yet trendy jewelry that is both ethical and makes a difference. For those who value sustainable supply chains and fair sourcing . And for everyone who celebrates diversity and not only wants to look good, but also feel good.
