Why we started Pukka Berlin

Why do we name us Pukka?

Pukka is derived from the Hindi word "Pakka”, which is synonymous with being genuine, solid, positive, or true. At Pukka Berlin, this is exactly what we stand for. The basis of our Pukka Promise is to give you fast, fine, and fair jewelry that is handcrafted from mine to market. Jewelry is either extremely unattainable for many due to exorbitant pricing, or it’s reasonably affordable, but with questionable quality. We aim to bridge this gap by offering fairly priced products, without compromising on quality and fair manufacturing. We want you to invest in something that lasts the test of time, looks good, and feels good too.

Why is now the time?

The jewelry landscape has been unchanged for too long. We want to change it by merging fine and fashion jewelry in one segment or create a new segment altogether. Generally speaking, we believe that a lot of people, especially in our generation, care more about two factors. They care and inform themselves about the quality and the origin of the things they buy, and they want individualization.

What are we solving?

The trade-off between price and value. We want to provide value for money. And our term value incorporates sustainability and responsibility. Most people overspend on natural stones (Rubies, Sapphires, and Diamonds). We aim to price our jewelry competitively by giving more for less. That means affordable jewelry without compromising on quality. We also want you to have the peace of mind that your purchase is sustainable and is making a difference. We have an alternative idea of fast-fashion: designing new collections and pieces frequently according to your feedback. Finally, our cultural diversity allows us to create lines that appeal to a wide, diverse market.

What was the AHA moment?

When we met during our Masters in Warwick we discovered similar concepts of minimalistic but funky designs as well as what philosophy a jewelry business should have. Throughout the university year, we got closer to bringing together our shared idea of a lifestyle brand. So what was our inspiration? I guess the combination of our origins, the lack of a solution we required, and most of all our supplementing abilities. Pukka Berlin (Jodhpur) Then we went on a summer holiday trip to Kenya to visit Taj. In the middle of a Safari in the Masai Mara, we had this design idea of a simple, but funky ring in the form of a tusk. After a few glasses of liquid inspiration, we began an abstract brainstorming session around that simple product idea that pop-corned into what we call Pukka today. The key theme was leveraging off existing infrastructure at our disposal and creating a lifestyle that resonates with today’s generation. Most people don't just want a good-looking piece of jewelry, they care about where it came from and how it was made. We didn't just want to become another brand and hence the fusion of fashion jewelry and fine jewelry was created and we became much more lifestyle focused.

Who do we make happy?

A trendy but ethical person looking for something beyond your conventional jewelry and someone who is keen to make a difference. The Pukka customer is someone who cares about sustainable supply chains and clean sourcing. It is someone who celebrates diversity, someone who doesn’t just want to look good but feel good too.

learn how to properly care for your favorite summer jewelry pieces

The beach vacation is planned and the pool is waiting, but should the jewelry be worn in the water? Not infrequently the question arises whether jewelry can be worn to pool events without any problems? Or whether it is even harmful to wear the wedding ring as usual while swimming in the sea? The truth is that your precious pieces will be grateful if you give them a little break for these occasions. Because besides the potential danger of your jewelry slipping off easily in the water and getting lost, there are a few other reasons why a day at the beach or pool can be harmful.

Procedure for personalized jewelry

You want to wear jewelry that you have not discovered anywhere? Or would you rather give your jewelry a personal touch? Then be sure to read through the next steps that will accompany you with us. Pukka Berlin offers custom rings, necklaces, bracelets and more in addition to our collections.

What is the process of creating a personalized piece of jewelry?

1. sun, sand and salt can damage the metal

Contact with salt water and sand can cause erosion of the metal layer of the jewelry. Gold is naturally a soft metal and cannot be formed into jewelry on its own. Therefore, it is mixed with other metals, such as copper, to transform it into a harder metal. Copper reacts very strongly with salt, making the jewelry vulnerable. The more copper used in gold, the more susceptible the jewelry becomes. Thus, 14-karat gold, for example, is more susceptible to erosion than 18-karat gold. Impacts of this type over a long period of time thus weaken the precious metal - decomposition occurs. This causes discoloration of the metal and increases its susceptibility to breakage. Gold-plated silver pieces are once again particularly vulnerable when they come into contact with salt water, because the water causes the gold coating to tarnish over time. As a result, the golden appearance fades more quickly and the silver under the gold coating becomes visible. It is therefore advisable to use our solid gold FineLine, as solid gold is much less susceptible to erosion and generally more durable than gold-plated silver pieces.

how does chlorine affect jewelry?

The chlorine in the swimming pool can lead not only to discoloration, but also to a so-called corrosion:

The chlorine may react with the metals mixed with the gold and cause decomposition. This could damage your engagement ring and cause the included diamonds or gemstones to fall out of the setting. To find the ideal diamond for your engagement ring, our blog postTips forbuyingdiamonds will surely help youfurther. Or simply book a personalconsultation appointment withus.

3. ...And what about the gems?

Not only the metal, but also gemstones are susceptible to discoloration when exposed to salt water or chlorine. Damage to the facets and gemstones themselves is a particular problem. The stone can appear dull and less shiny due to stains on the facets, making it appear "dirty." With softer stones, such as amethysts or citrines, sand can abrade the surface. This makes them appear rough and lifeless. Be careful, because all this is even more true for fake gemstones, which are often made of glass. So here it is advisable to fall back on jewelry with real gemstones. Fortunately, we at Pukka Berlin work exclusively with realgemstones, so feel free to check out our pieces with diamonds, sapphires,rubiesand moonstones.

4. tips for maintaining the natural shine of jewelry

After a day at the beach or pool, clean your jewelry with either a soft, damp cloth to wipe away salt and sand residue. Better yet, wash your jewelry as soon as possible with a combination of water, gentle soap and a soft brush. Tips for cleaning jewelry can be found in our blog post Cleaning jewelry yourself. Also, jewelry should be examined and professionally cleaned by a jeweler from time to time. If you follow these tips, you can enjoy your day at the beach without a second thought. So Happy Vacation!