Why we started Pukka Berlin
Why the name Pukka Berlin?
Pukka is derived from the Hindi word “Pakka”, which means real, solid, positive or true. And that is exactly what we stand for. The basis of our Pukka Promise is to offer you fair and sustainable jewellery, which we handcraft from diamond cutting to the finished piece. This makes it not only more personal but also attainable. Jewellery is often unattainable due to exorbitant prices, or reasonably affordable but of questionable quality. Our goal is to close this gap by offering products at fair prices without compromising on quality and fair production. Why did we found Pukka Berlin? To change the jewellery market. We want you to invest in something that lasts, looks good and feels good too.
Why now?
The jewelry landscape has remained the same for too long. We want to change it by combining high-end and fashion jewelry in one segment or even creating a new segment. We also believe that the following two things are becoming increasingly important to many people: They are interested in and informed about the quality and origin of the things they buy, and they want individual designs.
What do we solve?
The trade-off between price and performance. Most people spend too much money on natural stones like rubies, sapphires and diamonds. We aim to price our jewellery fairly by giving more for less. This means affordable jewellery without compromising on quality. We achieve this by having our own supply chain with no middlemen. We also want you to be assured that your purchase is sustainable and makes a difference. That's why our jewellery is handcrafted in our own factory in Bombay using sustainably sourced materials and efficient production processes.
What was the AHA moment?
When we met during our Masters at Warwick, we had similar views on jewellery design and philosophy. Throughout the university year we got closer and closer to our shared idea of a lifestyle brand, so what was our inspiration? Probably the combination of our origins, the lack of a solution and most importantly our complementary skills . We then took a trip to Kenya to visit Taj. In the middle of a safari in the Masai Mara, we had a design idea of a simple yet funky ring in the shape of a tusk, the Tembo collection . After a few glasses of liquid inspiration, we started an abstract brainstorming session on this simple product idea. This became what we now call Pukka. The key theme was to use the existing infrastructure we have at our disposal and create a lifestyle brand that resonates with today's generation.